Travel + Leisure and Food & Wine’s Local Flavor Website

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details

Launched 2016 / View Live


ROLE

Freelance Art Director: Concepts and wireframing, responsive design, UI/UX, presentation


overview

Travel + Leisure and Food & Wine traveled the United States in search for the most fascinating neighborhoods with top restaurants and shops. They discovered 10 local areas with makers, entrepreneurs and artists who are coming together to embrace their unique cultures and style. Through the Local Flavor website, the top 10 neighborhoods and hot spots are on full blast as must-visit destinations.


key Challenges

  • Create a unique website that fits with the Food & Wine, Travel + Leisure, and sponsor brands

  • Engage the user through storytelling and stunning travel photography for all 10 neighborhoods

  • Incorporate ad requirements

  • Provide a map for all the top destinations

  • Tastefully drive users to Food & Wine and Travel + Leisure primary websites to read more

  • Design for responsive breakpoints


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