Sports Illustrated’s NASCAR Sprint Cup Website



Launched Feb 2016 / View Live


Freelance Art Director: Concepts and wireframing, responsive design, infographic design, UI/UX


NASCAR is the pinnacle of America’s need for speed, and this 36-race battle to win it all starts with the Daytona 500, the most prestigious race in NASCAR. After a $400 million reimagining of this iconic speedway in 2016, the fan experience changed dramatically. Increasing grandstand seating, adding multiple concourses, WiFi, HD displays and more, goes a long way since it’s original construction in 1959. This NASCAR Sprint Cup website provides details around the reconstruction, the Sprint Cup schedule, standings, drivers to watch, and links to more content on

key Challenges

  • Balance the utility of race information with rich editorial content

  • Create a unique stand-alone website that works in Sports Illustrated’s ecosystem

  • Engage and provide value to the user on the surface, while driving them deeper to

  • Incorporate ad requirements

  • Create narratives through infographic designs

  • Utilize stats, social channels, photography, and bios to highlight drivers

  • Design for responsive breakpoints