SI Films Website



Designer: Concepts and wireframing, UI/UX, visual design


Sports Illustrated is known for it’s all-inclusive sports content, reporting, news, longform story telling, scouting reports, and much more that is featured on the website and in the magazine. The evolution of how users consume sports content and how historic brands are delivering it now has changed dramatically. Sports Illustrated launched SI Films which showcased their award-winning mini-documentaries focused on sports’ most intriguing athletes and topics. This web platform aligned with the changing consumption habits and embraced independent voice and quality of video.

key Challenges

  • Create a platform to allow easy access for users to find and watch mini-documentaries

  • Design a logo to represent SI Films

  • Evoke opportunities for the user to engage longer and to explore more video content

  • Give users a rich video viewing experience

  • Incorporate ad requirements

  • Design for responsive breakpoints