UI/UX, Style Guide
Launched December 2015 // View Live
Percolate is a Content Marketing System aimed to help improve end-to-end marketing processes. It is the source of truth for all initiatives and helps marketers scale their operations, ensure consistency and transparency, and deliver cohesive experiences across the entire enterprise. While Percolate had strong brand presence in their product and marketing materials, we needed to elevate the brand impact across other touch points, which included the marketing website. This long term initiative started with a re-design of the home, clients, and integration pages.
Discover ways to make an unfamiliar product feel familiar through voice, presentation, and impression
Convert prospective clients into account clients
Create a clear and easy to use experience for information consumption around the product and it’s impact
Design responsive web layouts that can be re-used across the ecosystem
Create a style guide for the web that harmonizes with the overarching brand
Using the established Percolate brand as a lens, I was able to interpret a look and feel for the web experience that harmonized with the look and feel of the marketing materials. This translation was a big push towards our overall website re-design, so a lot of time was spent sketching, wireframing, collaborating, presenting, and visualizing these 3 pages into an experience that could extend outward. All fundamental design elements were assembled into a Style Guide for the web.