Percolate Website

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Launched

December 2015 / View Live

Role

Interactive Designer: UX concepts and wireframing, responsive design, visual design, specs and documentation, writing, style guide creation

Overview

Percolate is a Content Marketing System aimed to help improve end-to-end marketing processes. It is the source of truth for all initiatives and helps marketers scale their operations, ensure consistency and transparency, and deliver cohesive experiences across the entire enterprise. While Percolate had strong brand presence in their product and marketing materials, we needed to elevate the brand impact across other touch points, which included the marketing website. This long term initiative started with a re-design of the home, clients, and integration pages.

Key Challenges

  • Reach potential clients through thoughtful messaging and overall marketing strategy

  • Get users to request a demo

  • Design responsive web layouts that can be re-used across the ecosystem

  • Create a set style guide for the web that harmonizes with the overarching brand

  • Help drive users to other pages within the website

 

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Using the established Percolate brand as a lens, I was able to interpret a look and feel for the web experience that harmonized with the look and feel of the marketing materials. This translation was a big push towards our overall website re-design, so a lot of time was spent sketching, wireframing, collaborating, presenting, and visualizing these 3 pages into an experience that could extend outward. All fundamental design elements were assembled in a Style Guide for the web.

 
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