Summer 2016 / View Live
Freelance Designer: UX concepts and wireframing, responsive design, visual design, specs and documentation, illustration and iconography, photo research
SchoolKeep is a modern training software that enables brands to create and deliver online courses. Both large and small-scale companies rely on SchoolKeep’s Learning Management System to train their teams for best practices and to improve business outcomes. SchoolKeep’s mission is to enable managers to create and deliver a best-in-class training program, no matter the level of e-learning experience. This re-designed marketing website aligned with their business objectives, expressed the brand through bright and welcoming design, and effectively showcased the distinct product features. An internal brand called Simply Sourced was also created during this initiative as an example company who uses SchoolKeep.
Establish a unique look and feel for a brand re-design within the wider LMS landscape
Get users to book a demo
Clearly showcase information about the product while driving users to other pages on the website
Increase brand consistency by providing a Style Guide for the internal marketing team to use
Design responsive web layouts that can be re-used across the ecosystem
From working closely with the Design Director and Product Marketing Manager on rich content strategy, messaging for sales and marketing efforts, and approach on the widespread re-design, there was constant open dialogue throughout this initiative. Wireframes and visual design concepts were key in presenting to all stakeholders who were deeply involved in the launch, including the CEO. 1-by-1, each page of the website began taking familiar shape with established patterns, styles, tone, and signature illustrations.
This initiative included a deep-dive into a marketing style guide which covered everything from photography selection, messaging and tone, to our established UI patterns. This was created to ensure greater consistently across a variety of teams, serve as a resource for new team members, as well as formalize the brand’s personality and distinctions that had resulted from many months of strategy and execution of the website re-design.
A successful approach our Sales team used to demonstrate the SchoolKeep product was through a demo. Simply Sourced, a farm-to-groceries brand, was internally created to help illustrate the power of SchoolKeep’s training platform. I designed a custom logo, icon set, and product assets that could be used on the marketing website and in the demo.